Hvergelmir
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Koncept, branding, design, foto
År: 2018
Kund: Aske & Benji
Byrå: Stereo Associates
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Detta är en visuell identitet och branding för det nystartade mjödbryggeriet Aske & Benji på Østerbro i Köpenhamn. Fokus låg på att i första hand ta fram en etikett till deras första mjöd, Hvergelmir.
Brandingen handlade mycket om att tvätta bort vikinga-stämpeln, och sätta mjödet i en ny kontext som snarare cirkulerar kring öl och mikrobryggerier. Bryggeriet skulle kännas småskaligt, edgy, ungt och personligt, och lyfta fram personerna bakom. Mycket fokus låg alltså på att förflytta målgruppen, till en persona inte långt ifrån den Aske och Benji själva tillhör.
Alla foton är tagna och framkallade av mig.